The Great Fundraising Research
Revolutionise is one of the biggest funders of independent fundraising research in the world.
New research just published in October 2022!
In partnership with the Institute of Sustainable Philanthropy, we have commissioned a new piece of research on ‘What Makes Fundraisers Tick?’. A study of identity, motivation and wellbeing of fundraisers at work, specifically looking to answer the question - “Why do we have fundraising staff retention issues and what can we do about it?”. The survey providing data for the study elicited the highest number of responses the ISP has ever received with over 2700 fundraisers providing their input.
Complete the short form below to download the full research report and the executive summary.
‘What makes fundraisers tick?’ new research download
Access our previous Great Fundraising Research reports
We are committed to continuous learning and providing an evidence-based approach to Great Fundraising based on academic research that is tested in the real world.
The Great Fundraising reports are suitable for CEOs, senior leaders and fundraisers – in fact anyone who would like to explore the rigorous methodology behind Great Fundraising and how it can help you achieve significant income growth.
Complete the short form below to download our previous ground-breaking research reports into Great Fundraising.
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THE GREAT FUNDRAISING REPORT
By Professor Adrian Sargeant and Professor Jen Shang, 2014.
The ground-breaking study of why some organisations grow their fundraising while others do not.
Key areas include:
What does it mean to be great?
What do you need in terms of teams and organisational structure, learning culture and effective communications?
Great fundraising leadership behaviour and use of systems thinking
GREAT FUNDRAISING AND BRANDS: HELP OR HINDRANCE?
By Professor Adrian Sargeant and Research Fellow Harriet Day, 2019.
An examination of the relationship between brand value and fundraising.
Key areas include:
What impact does brand have on fundraising and how can that impact be maximised?
How does fundraising and brand expenditure relate to fundraising growth?
How do successful organisations manage the dynamic between both functions to ensure massive income growth?
EVERYTHING RESEARCH CAN TELL US ABOUT LEGACY GIVING
By Professor Adrian Sargeant and Dr. Claire Routley, 2018.
A comprehensive review of academic literature on the subject of legacy giving.
Key areas:
Demographics - who makes charitable bequests and why?
What are donors’ barriers?
What part do charity communications play?
The role of donor stewardship.
How to target appeals and tailor communications